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Velveteen guides

Guides for independent artists

Straight, producer-side guides to releasing and pitching your music. No upsells, no hype, just what actually works.

Pillar guide

How to Pitch Spotify Editorial Playlists

The complete walkthrough for pitching Spotify editorial playlists through Spotify for Artists.

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Pitch examples

Constructed, annotated examples showing what a credible Spotify editorial pitch looks like and why.

How far in advance

The real lead-time math: Spotify's 7-day Release Radar cutoff, why 3 to 4 weeks out is better practice, and when to upload.

Why pitches get rejected

The honest reasons editorial pitches get passed over, and what's actually inside your control.

What to write

A field-by-field breakdown of the Spotify pitch description, including the 500-character limit.

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